LakePoint Sports Announces Johnsonville ‘Elite Weekend’ Presented by POMI Insurance

Keeping it Juicy with Sportsmanship and Top-Tier Competition

Atlanta, GA (May 23, 2024) — LakePoint Sports, the premier travel and youth sports destination in the country, is teaming up with Johnsonville Sausage in preparation to host one of the biggest Champions Weekends to date. The Johnsonville Elite Weekend, presented by POMI Insurance taking place on May 24 – 27 is geared up to be a weekend full of top-level competition centered around sportsmanship. This event marks the third out of the six highest-profile weekends of the year at LakePoint Sports with a guaranteed abundance of personalized partnership activations and fan engagement interactions all across campus.

Johnsonville, the No. 1 national sausage brand, returns for the second consecutive year as the title sponsor, infusing the weekend with their signature campaign, “Keep it Juicy.” Keep It Juicy is a reminder to take a break, twist life’s dial to medium-low and share a meal with good people. At the Baseball Village, Johnsonville will serve as the epicenter of activity as they invite all fans to embrace the spirit of togetherness with savory delights. Guests will be invited to learn about the campaign, fostering sportsmanship, positivity, and togetherness through fun and engaging activations with fun prizes for all to enjoy!

“Lakepoint Sports is a great partner for us because of their commitment to encouraging sportsmanship and keeping things fun and even, especially in the heat of high-level competition,” said Jamie Schmelzer, Senior Director of Marketing, Johnsonville. “We’re excited to bring our brand of sausage fun to Elite Weekend.”

POMI Insurance continues to step into the spotlight as the presenting sponsor, amplifying the weekend’s focus on promoting accidental coverage. With a commitment to easing the financial burden associated with sports-related injuries, POMI Insurance offers on-site youth sports accident coverage, providing parents with peace of mind as their children compete at the highest levels. In addition to promoting safety, POMI Insurance will sweeten the deal with a giveaways from partners like Academy Sports + Outdoors and BODYARMOR Sports Drinks.

Joining Johnsonville and POMI Insurance in enhancing this jam-packed Champions Weekend experience are several esteemed partners across LakePoint Sports five premier venues. Audi Marietta will showcase their luxury vehicles at the Baseball Village entrance. Yanmar will be onsite showcasing their elite equipment display. Publix will be treating taste buds with complimentary samples from their food truck, and Academy Sports + Outdoors will offer an exclusive 20% discount at all locations. To wash it all down, Coca-Cola Bottling Company United will allow fans to get a special product sampling as they exit the Baseball Village. Guests who can’t join in person can listen to a live remote broadcast by our partner, 680 The Fan, the leading sports station in the Southeast. Fans will be able to enjoy vibrant music, premium food & beverage selections, and exclusive deals on apparel and accessories at each venue, ensuring an unforgettable experience!

“LakePoint is the ideal, premiere venue for brands to interact with travel and youth sports athletes, their families, and fans,” says Michael Shea, LakePoint Sports Partnerships. “At nearly $40 billion, the youth sports industry is larger than any of the professional sports leagues; presenting the opportunity to create even more personalized, engaging, and memorable experiences for everyone in attendance, including those following along on-line. We’re thrilled to have so many supporting partners, specifically the return of Johnsonville and the launch of their hot of the grill ‘Keep It Juicy’ campaign. This sportsmanship-focused activation aligns perfectly with the ‘MVP’ values we share here at LakePoint.”

Throughout the Johnsonville ‘Elite Weekend,’ fans can expect a display of top-tier events across LakePoint’s five premium venues.

  • Baseball Village: State Games of Georgia featuring 14U, 15U, 16U, and 17U divisions with 125 teams competing in a wood bat tournament.
  • Champions Center: Adidas Memorial Day Classic hosting teams from 10U to 17U with 150 teams in attendance.
  • Publix Fields: NXGN 7v7 National Championship showcasing 70 teams.
  • Beach Pavilion: USAV BNQ Atlanta (Beach National Qualifier) featuring 80 pairs competing across various age divisions.
  • Terminus: Beginner Ride Clinic. The perfect way to learn to wakeboard for the first time or get more beginner coaching in a practice setting.

As LakePoint Sports continues to set the standard for travel and youth sports destinations, the Johnsonville ‘Elite Weekend,’ presented by POMI Insurance, stands as a testament to its dedication to excellence, community engagement, and the development of athletes.

For more information on LakePoint Sports and the Johnsonville ‘Elite Weekend,’ presented by POMI Insurance, visit

About LakePoint Sports:

LakePoint Sports, the premier travel and youth sports destination in the country, encompasses a sprawling 1,300-acre campus featuring five premium venues: the Champions Center Indoor Pavilion, the Baseball Village, the Multi-Purpose Fields Complex, the Beach Pavilion, and Terminus Wake Park. Focused on delivering excellence in the guest experience and fostering world-class partnerships, LakePoint annually hosts millions of guests from across the globe and attracts athletes to compete against the nation’s best. Leveraging influential media platforms and pioneering innovative technology, LakePoint Sports is dedicated to setting the standard in travel and youth sports.

About Johnsonville, LLC:

Wisconsin-based Johnsonville is the No. 1 national sausage brand, selling and serving more than 80 different varieties of sausage across 40+ countries and in more than 75 U.S. professional, semi-pro and college sports stadiums. Founded in 1945 by the late Ralph F. and Alice Stayer, Johnsonville remains a family-owned company of obsessed sausage-makers that employs and develops approximately 3,000 members globally.