LakePoint Sports Hosts Second Johnsonville ‘Elite Weekend’ Presented by pomi Insurance: Champions Weekend of the Year
Atlanta, GA (July 16, 2024) — LakePoint Sports, the premier travel and youth sports destination in the country, proudly announces the return of the Johnsonville Elite Weekend, presented by Pomi Insurance. This highly anticipated event, taking place from July 19-21, follows the success of the first Elite Weekend held from May 25-27 and promises another action-packed weekend filled with top-tier competition and engaging partner activations.
Johnsonville, the No. 1 national sausage brand, returns with its second Champions Weekend of the summer, and they have a daunting task ahead of them. They recently announced an attempt to fix the internet, by spending their ad dollars to ensure positive, uplifting content is given a fairer share of our social media feeds. This comes from recent research from The Harris Poll, which found that 89% of Americans wish social media was less negative.
LakePoint Sports is contributing to this movement by capturing and publishing user-generated content featuring acts of sportsmanship, all of which is aggregated under the #KeepTheInternetJuicy hashtag across social media platforms. Participants have the opportunity to have their sportsmanship recognized as they “spot, snap & share” their submissions from either the LakePoint Sports campus or their own venues. This quick video clip showcases how everyone can participate. Attendees enjoy the opportunity to “spot, snap & share” their submissions from either the LakePoint campus or their own venues at johnsonville.lakepointsports.com
“We’re thrilled to be partnering with Johnsonville for a second consecutive year,” said Michael Shea, Partnerships & Activation. “This additional Champions Weekend in 2024 is further testament to the power of brands connecting with athletes and families through Youth Sports. The magic which takes place on the field, combined with powerful brand messaging and its amplification across digital platforms, creates memories that will last a lifetime.”
Pomi Insurance, the presenting sponsor, continues to demonstrate their commitment to the youth sports community by providing free BODYARMOR Sports Drinks throughout the weekend. Their dedication to supporting athletes and ensuring their well-being adds an extra layer of care for participants and spectators alike. Pomi Insurance’s focus on safety and health is further emphasized by their on-site presence, where they will offer valuable information and resources to families, reinforcing their role as a trusted partner in travel and youth sports.
Enhancing this exciting Champions Weekend experience, several esteemed partners will be present across LakePoint Sports’ five premier venues. Academy Sports + Outdoors is offering a 20% off discount at all locations valid during the weekend. The leading sports station in the Southeast, 680 The Fan, will be on-site with a live remote broadcast. For those who can’t make it in person, be sure to tune in! Yanmar will be hosting a special tractor giveaway, adding to the excitement and engagement of the weekend. Additionally, The Coca-Cola Bottling Company United is proudly sponsoring our American flag at the Baseball Village, right in the heart of LakePoint’s 1300-acre campus. Fans can look forward to vibrant music, premium food and beverage selections, and exclusive deals on apparel and accessories at each venue, guaranteeing an unforgettable experience!
The Johnsonville Elite Weekend will feature a showcase of talent across LakePoint’s five premium venues. Here is what fans can expect
- Baseball Village: 17U National Championship hosting 166 Teams
- Champions Center: Summer Slam WBB hosting 175 Teams
- Publix Fields: NASA TopHat
- Beach Pavilion: Endless Summer hosting 80 Teams
- Terminus Wake Park: US Wakepark League
As LakePoint Sports continues to set the standard for travel and youth sports destinations, the Johnsonville Elite Weekend, presented by Pomi Insurance, stands as a testament to its dedication to excellence, community engagement, and the development of athletes.
For more information on LakePoint Sports and the Johnsonville Elite Weekend, presented by Pomi Insurance, visit LakePointSports.com.
About LakePoint Sports:
LakePoint Sports, the premier travel and youth sports destination in the country, encompasses a sprawling 1,300-acre campus featuring five premium venues: the Champions Center Indoor Pavilion, the Baseball Village, the Multi-Purpose Fields Complex, the Beach Pavilion, and Terminus Wake Park. Focused on delivering excellence in the guest experience and fostering world-class partnerships, LakePoint annually hosts millions of guests from across the globe and attracts athletes to compete against the nation’s best. Leveraging influential media platforms and pioneering innovative technology, LakePoint Sports is dedicated to setting the standard in travel and youth sports.
About Johnsonville, LLC: Wisconsin-based Johnsonville is the No. 1 national sausage brand, selling and serving more than 80 different varieties of sausage across 40+ countries and in more than 75 U.S. professional, semi-pro and college sports stadiums. Founded in 1945 by the late Ralph F. and Alice Stayer, Johnsonville remains a family-owned company of obsessed sausage-makers that employs and develops approximately 3,000 members globally.