Spalding Expands Partnership Agreement With RYZE Hoops
Legendary equipment maker adds official apparel partner to their current deal
ATLANTA, GA (February 24, 2022) – Spalding opts-in and expands its current deal with RYZE Hoops, the preeminent travel basketball brand of LakePoint Sports.
During the first year of the agreement, Spalding provided all the game balls for all showcases, tournaments, and events as the official ball partner of RYZE Hoops. In addition to its official ball status, Spalding will now outfit all RYZE Hoops personnel in officially branded gear in 2022. This partnership will also continue to include a retail presence in LakePoint’s Clubhouse Store, special product offers to coaches participating in RYZE events, on-campus activation, and integration across RYZE Hoops social and digital channels.
“We continue to be excited about our partnership with RYZE HOOPS,” said Tadd Reilly, vice president, Spalding. “This past year, we saw RYZE attract the top travel players in the country, shooting the TF-1000 Precision ball, and we cannot wait to outfit their staff with officially licensed Spalding apparel.”
Spalding is the largest basketball equipment brand in the world. Since its founding in 1876, the American heritage brand has remained one of the most recognized brands driving basketball culture today.
“Spalding was a fantastic partner in year one, and we are thrilled that they are expanding their partnership with us this year,” said Dan McDonald, director of basketball operations at RYZE Hoops. “They have the best ball in the business and now our staff will have the best gear.”
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About LakePoint Sports
LakePoint Sports, owner of RYZE HOOPS, is the premier travel and youth sports destination in the country, serving athletes in more than 30 sports year-round, including baseball, basketball, volleyball, soccer, lacrosse, gymnastics and cheer. Based in the greater Atlanta area, the 1,300-acre LakePoint Sports campus features the 170,000-square-foot Champions Center with the world’s largest continuous wood floor where 12 full-court basketball games or 24 full-court volleyball games can play at once. Additionally, the campus includes eight Major League-sized baseball fields and three multi-use fields for soccer, lacrosse, rugby and football, as well as a 10-court beach volleyball pavilion and a three-lake wakeboarding park. For more information, visit LakePointSports.com.
About Spalding
SPALDING® is the largest basketball equipment brand in the world. Since its founding in 1876, the American heritage brand has remained one of the most recognized brands driving basketball culture today. SPALDING® is a sporting goods leader with high school, collegiate and professional partnerships. The SPALDING® trademark is owned by Russell Brands, LLC. For more information, visit www.spalding.com and the Spalding App.
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