Prep Baseball’s Southeast Select, Under Armour Assoc. Basketball, and Fan-First Activations Set the Stage for July 10–12
Atlanta, GA (July 8th, 2026) — LakePoint Sports, the Premier Travel and Youth Sports Destination in the country, is set to host the Rawlings PrimeTime Players Weekend on July 10–12, 2026, the sixth of eight sold-out Champions Weekends in the 2026 series. For the fourth consecutive year, Rawlings returns as title partner to headline a weekend packed with elite competition, fan-first activations, and experiences built around delivering Excellence in the Guest Experience for athletes, coaches, and families arriving from across the country.
The weekend will run across three of LakePoint’s premium venues. Baseball Village will host Prep Baseball’s Southeast Select, welcoming 152 teams from across the region for one of the most competitive events of the summer. Champions Center will host Under Armour Assoc. Basketball, and Publix Fields will feature NFL Flag and the Diamond Direction Softball Camp.
As title partner for the fourth consecutive year, Rawlings will again deliver fan-first activations throughout Baseball Village, including its crowd-favorite Custom Glove Giveaway — guests can register on-site with their name, phone, and email for a chance to win. Rawlings will also be distributing complimentary cooling towels throughout the weekend, keeping athletes and families cool during the height of the summer season.
The Marketplace at Baseball Village will be fully activated throughout the weekend, with kiosk partners including 100% Sunglasses, Jax Athletics, Wilson Bats, Baseballism, Cartersville Bartow, Canton Tourism, and Evo Shield. Shot Collar will be on campus showcasing their bat weights, Scoops will be on-site as a one-stop shop for sweets, and Celo Nutrition will also be activating in the Marketplace. A live DJ will keep the energy up at the Crossroads throughout the day.
Chicken Salad Chick will be serving guests in Champions Center throughout the weekend, offering a fresh, healthy dining option as part of LakePoint’s growing Preferred Catering Network. The Varsity will be on campus offering exclusive combo deals for guests, and Coca-Cola UNITED and BodyArmor products will be available campus-wide.
CoolieHi, LakePoint’s mentorship-first youth sports platform partner, continues to offer LakePoint guests free access to their premium mentor app. Athletes and families can sign up at coolie-hi.com/p/lakepointsports/get-coolie-hi-2026 to take advantage of this exclusive offer.
Academy Sports + Outdoors will continue to offer its exclusive 20% off coupon, available to guests during the weekend only.
“Rawlings has deep roots at this campus, and their fourth consecutive year as title sponsor of the PrimeTime Players Weekend speaks to the strength of that partnership. Having a brand that has meant so much to the game of baseball headline one of our biggest weekends is something we take a lot of pride in.” said Erika Wyant, Sr. Director of Marketing, LakePoint Sports.
“For generations, Rawlings has been trusted by athletes at every level of the game. Through the Rawlings PrimeTime Players Weekend, we’re investing in the future of baseball by providing young players with the opportunity to compete on a world-class stage. We’re honored to partner with LakePoint Sports to celebrate the passion, talent, and dedication that define the next generation of athletes,” said Mark Kraemer, Sr. Director, Sports Marketing and Licensing, Rawlings Sporting Goods.
The Rawlings PrimeTime Players Weekend is part of LakePoint’s eight-weekend sold-out 2026 Champions Weekend Series. As always, LakePoint Sports remains committed to delivering Excellence in the Guest Experience at every event, all season long. For more information, visit LakePointSports.com.
About LakePoint Sports
LakePoint Sports, the premier travel and youth sports destination in the country, is home to four premium venues: the Champions Center Indoor Pavilion, Baseball Village, Publix Fields, and the Beach Pavilion. Focused on delivering excellence in the guest experience and fostering world-class partnerships, LakePoint annually hosts millions of guests from across the globe and attracts athletes to compete against the nation’s best. Leveraging influential media platforms and pioneering innovative technology, LakePoint Sports is dedicated to setting the standard in travel and youth sports. To learn more, visit LakePointSports.com.