Comcast Business and Xfinity Join Growing LakePoint Sports Roster

Services leader looking to help businesses, athletes and families stay connected and ready for what’s next.

ATLANTA (April 20, 2021) – Comcast Business Services and Xfinity are the latest brands to partner with LakePoint Sports, the premier youth sport destination, based in greater Atlanta. As part of the agreement, the Comcast-owned businesses will receive a host of diverse benefits and exposure, including featured branding on outfield fences of four fields within LakePoint’s Baseball Village, integration into LakePoint’s business to business events, partner recognition on digital channels and more.

“We are excited to support the LakePoint Sports community and to showcase the game-changing services we offer to Atlanta homes and businesses,” said Jason Gumbs, Comcast, Regional Senior Vice President. “Like LakePoint, Comcast is committed to elevating experiences and providing next-gen services, and we look forward to growing this partnership.”

Comcast delivers the best in Internet, TV, voice, mobile, and home management through its Xfinity brands including Xfinity Mobile, Xfinity X1, Xfinity Home and Xfinity Internet. Through Comcast Business, the company offers Ethernet, Internet, WiFi, Voice, TV and Managed Enterprise Solutions to help organizations of all sizes transform their business.

“As our business becomes more digital, we’re focusing on partners that can help us stay out in front,” said Greg Barckhoff, executive vice president of partnership and marketing, LakePoint Sports. “In addition to keeping athletes, coaches and families connected, this partnership will also help our corporate partners who are looking for an edge in business.”

Athletes and guests visiting the LakePoint campus can expect to see the partnership come to life this April and throughout the remainder of 2021.


About LakePoint Sports

LakePoint Sports is the premier youth sports destination in the country, serving athletes in more than 30 sports year-round, including baseball, basketball, volleyball, soccer, lacrosse, gymnastics and cheer. Based in the greater Atlanta area, the 1,300-acre LakePoint Sports campus features the 170,000-square-foot Champions Center with the world’s largest continuous wood floor where 12 full-court basketball games or 24 full-court volleyball games can be played at once. Additionally, the campus includes eight Major League-sized baseball fields and three multi-use fields for soccer, lacrosse, rugby and football, as well as a 10-court beach volleyball pavilion and a three-lake wakeboarding park.  LakePoint Sports is the flagship campus for Prep Baseball Report (PBR) and offers live streaming and video-on-demand capabilities, serving as the global testing site for PlaySight Interactive. For more information, visit

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit for more information.

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