Atlanta, GA — April 23, 2026 — LakePoint Sports, the premier travel and youth sports destination in the country, is proud to announce a new philanthropic partnership with Atlanta’s sports station, 680 The Fan, and Leveling the Playing Field, a nonprofit organization dedicated to redistributing sports equipment to under-resourced communities. This collaboration underscores LakePoint’s commitment to delivering Excellence in the Guest Experience while expanding access and opportunity within the youth sports ecosystem.
Beginning April 1, LakePoint Sports will host an on-site donation collection across campus, inviting athletes, families, and visitors to contribute new or gently used sports equipment. The initiative will culminate in the highly anticipated Publix Legends of the Spring Champions Weekend.
At LakePoint, creating unforgettable moments for guests starts with curating an environment where purpose and experience intersect. Throughout Champions Weekends, guests are immersed in a series of elevated, surprise-and-delight activations designed to enhance their time on campus. During the Legends of the Spring Champions Weekend, in partnership with Publix, fans and families will enjoy live cooking demonstrations in the heart of the Baseball Village, complimentary food offerings across the LakePoint Sports campus, a live DJ, special guest appearances, and interactive moments that bring energy and excitement to remember. In a fitting finale to an unforgettable weekend, the donation drive will culminate with a live on-air presentation on 680 The Fan, transforming the generosity of LakePoint’s guests into a powerful moment of impact for Leveling the Playing Field.
All collected equipment will directly benefit Leveling the Playing Field’s mission of removing barriers to participation by ensuring that every child has access to the resources needed to play sports. By leveraging the scale of LakePoint’s national events and the millions visiting campus annually, LakePoint continues to create meaningful, localized impact through its LakePoint Local nine-county outreach initiative that extends far beyond the fields of play.
“We are incredibly excited to partner with 680 The Fan and Leveling the Playing Field to bring this initiative to life at LakePoint,” said Erika Wyant, Senior Director of Marketing at LakePoint Sports. “Delivering Excellence in the Guest Experience is at the core of everything we do, and this partnership allows us to pair that experience with purpose, creating moments that not only engage our guests but also make a lasting impact in the communities around us.”
The timing of the campaign aligns with one of LakePoint’s marquee events, creating a powerful platform to engage the community, amplify awareness, and inspire action.
“There’s an incredible energy surrounding the Publix Legends of the Spring Champions Weekend, and we’re thrilled to channel that excitement into something that gives back,” said Greg Barckhoff, EVP of Partnerships and Marketing at LakePoint Sports. “Through dynamic on-site activations and the collective generosity of our guests, this initiative becomes a shared experience rooted in purpose, community, and impact.”
LakePoint Sports encourages all tournament participants and visitors to join the effort and support Leveling the Playing Field by bringing donations and supporting the mission of making sports more accessible for all.
About LakePoint Sports
LakePoint Sports, the premier travel and youth sports destination in the country, encompasses a sprawling 1,300-acre campus featuring four premium venues: the Champions Center Indoor Pavilion, the Baseball Village, Publix Fields, and the Beach Pavilion. Focused on delivering excellence in the guest experience and fostering world-class partnerships, LakePoint annually hosts millions of guests from across the globe and attracts athletes to compete against the nation’s best. Leveraging influential media platforms and pioneering innovative technology, LakePoint Sports is dedicated to setting the standard in travel and youth sports. To learn more, visit LakePointSports.com.