KT Tape Takes the Court at LakePoint Sports

The premier youth sports destination unveiling new assets to attract partners

ATLANTA (April 1, 2021) – LakePoint Sports, the nation’s premier youth sports destination, is excited to announce a multi-year agreement with KT Tape, the leader in kinesiology tape for athletes. As part of the partnership, KT Tape will become an exclusive on-court partner on one of the 12 basketball courts and two of the 24 volleyball courts in the LakePoint Champions Center. The deal will also include presence in LakePoint’s Clubhouse Stores and integration across social and digital channels.

KT Tape is designed to relieve pain while supporting muscles, tendons, and ligaments. Supported by several professional athletes including Kerri Walsh Jennings, Rose Lavelle, Molly Huddle, and April Ross, KT Tape is light, comfortable to wear and can be used for many common injuries. KT Tape provides pain relief and support so athletes don’t have to slow down.

“Partnering with LakePoint lines up perfectly with our strategic business goals,” said Greg Venner, president and CEO, KT Tape. “Through the partnership, we are able to get the KT Tape brand and our multiple product lines in front of hundreds of thousands, youth athletes and families that compete in the Champions Center including volleyball, basketball and indoor soccer players.”

LakePoint hosts the top young athletes from across the country competing in more than 30 sports. Each year, LakePoint’s state-of-the-art venues including the LakePoint Baseball Village and the 170,000 sq. ft. Champions Center welcome a million guests to its 1,300-acre campus just north of Atlanta.

“At LakePoint, we focus on elevating the guest experience. Partnering with leading brands like KT Tape allows us to achieve that goal,” said Greg Barckhoff, Executive Vice President of Partnerships and Marketing, LakePoint Sports. “KT Tape works with an incredible roster of world class athletes and we are excited to offer their products to the next generation of athletes and sports families.”


About LakePoint Sports

LakePoint Sports, the premier youth sports destination in the country, serves athletes in more than 30 sports year-round, including baseball, basketball, volleyball, soccer, lacrosse, gymnastics and cheer. Based in the greater Atlanta area, the 1,300-acre LakePoint Sports campus features the 170,000-square-foot Champions Center with the world’s largest continuous wood floor where 12 full-court basketball games or 24 full-court volleyball games can play at once. Additionally, the campus includes eight Major League-sized baseball fields and three multi-use fields for soccer, lacrosse, rugby and football, as well as a 10-court beach volleyball pavilion and a three-lake wakeboarding park.  LakePoint Sports is the flagship campus for Prep Baseball Report (PBR) and offers live streaming and video-on-demand capabilities, serving as the global testing site for PlaySight Interactive. For more information, visit LakePointSports.com.

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