LakePoint Sports Inks Partnership with BSN SPORTS

Youth sports giants launching partnership around staff apparel, event hosting

ATLANTA (April 28, 2021) – BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands, has become an official partner of LakePoint Sports, the premier youth sports destination based in greater Atlanta, Georgia. Through this agreement, BSN SPORTS becomes LakePoint’s official staff apparel partner, outfitting more than 300 full and part time employees. The first-of-its-kind agreement will also allow BSN SPORTS to utilize the state-of-the-art LakePoint Champions Center venue to host customers and prospects during select LakePoint events, including RYZE Hoops basketball tournaments and showcases.

“We are fortunate and excited to establish this unique partnership with LakePoint Sports,” said Ben Connery, vice president of sales at BSN SPORTS. The depth of sporting events and the caliber of athletic programs competing at LakePoint drive our commitment to the BSN SPORTS mission of providing coaches with the tools and resources they need to impact athlete’s lives on and off the field of play. By providing coaches, athletes and families with a seamless purchasing experience driven by innovative, customizable apparel and branding designs, our local teams are poised to elevate the experience of today’s competitors.”

“From the very start of our dialogue with BSN SPORTS, it was clear that a partnership made sense, “said Greg Barckhoff, executive vice president, partnerships and marketing at LakePoint Sports. “Our team members, our athletes and all of our guests deserve a premium experience when they are on campus, and BSN SPORTS is helping us deliver on that promise.”

The new agreement, which began April 1, includes partner recognition throughout the year on eight LakePoint Baseball Village digital scoreboards, digital monitors inside the Champions Center, targeted electronic communications and recognition on the official LakePoint Sports website.


About LakePoint Sports

LakePoint Sports is the premier youth sports destination in the country, serving athletes in more than 30 sports year-round, including baseball, basketball, volleyball, soccer, lacrosse, gymnastics and cheer. Based in the greater Atlanta area, the 1,300-acre LakePoint Sports campus features the 170,000-square-foot Champions Center with the world’s largest continuous wood floor where 12 full-court basketball games or 24 full-court volleyball games can be played at once. Additionally, the campus includes eight Major League-sized baseball fields and three multi-use fields for soccer, lacrosse, rugby and football, as well as a 10-court beach volleyball pavilion and a three-lake wakeboarding park.  LakePoint Sports is the flagship campus for Prep Baseball Report (PBR) and offers live streaming and video-on-demand capabilities, serving as the global testing site for PlaySight Interactive. For more information, visit


Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit

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