RYZE Hoops and Hoop Culture Tip-off New Partnership

Basketball influencer brand running with RYZE Hoops tournaments and events, retail partnership.

ATLANTA (May 4, 2021) – RYZE Hoops, the basketball platform from LakePoint Sports, is teaming up with basketball apparel and lifestyle brand Hoop Culture for a multi-faceted partnership. In addition to providing branding and partner recognition in RYZE Hoops web and digital communications, the agreement will deliver retail distribution of many of the latest t-shirt, hoodie and backpack releases from the influential apparel upstart.

Hoop Culture is the premier, one-stop shop for copping unique basketball accessories. A forerunner of independent street and lifestyle apparel, the company continues to set trends with each new arrival, many of which will be available at the Clubhouse Store inside the country’s premier youth basketball venue, the 170,000 square foot LakePoint Champions Center. 

“This is a great time for our company and our customers,” said Mike Brown, Hoop Culture President. “RYZE Hoops is attracting the nation’s best young hoopsters to its tournaments and showcases. We share their passion and are fired up to make our apparel and backpacks available right where they compete.”

“We wake up every day thinking about how we can better serve the thousands of athletes that play on our campus each year.” said Dean Keener, senior vice president at LakePoint Sports. “Hoop Culture is a powerful brand that speaks to the attitude and lifestyle of our players and RYZE Hoops staff. It’s a great fit.”

The 2021 RYZE Hoops schedule features 7 Elite-level tournaments and showcases, league play and camps for high school and middle school boys and girls from across the country.


About LakePoint Sports

LakePoint Sports is the premier youth sports destination in the country, serving athletes in more than 30 sports year-round, including baseball, basketball, volleyball, soccer, lacrosse, gymnastics and cheer. Based in the greater Atlanta area, the 1,300-acre LakePoint Sports campus features the 170,000-square-foot Champions Center with the world’s largest continuous wood floor where 12 full-court basketball games or 24 full-court volleyball games can be played at once. Additionally, the campus includes eight Major League-sized baseball fields and three multi-use fields for soccer, lacrosse, rugby and football, as well as a 10-court beach volleyball pavilion and a three-lake wakeboarding park.  LakePoint Sports is the flagship campus for Prep Baseball Report (PBR) and offers live streaming and video-on-demand capabilities, serving as the global testing site for PlaySight Interactive. For more information, visit LakePointSports.com.

Media Contact: [email protected]