Spalding Inks Partnership with RYZE HOOPS
Legendary equipment maker joins RYZE HOOPS as official partner of growing basketball property
ATLANTA (March 17, 2021) – Spalding is the official basketball of RYZE HOOPS, the elite level basketball platform of LakePoint Sports. As part of the multi-year agreement, Spalding will provide game balls for RYZE HOOPS showcases and tournaments throughout the year, along with youth camps held at the state-of-the-art LakePoint Champions Center. The deal will also include retail presence in LakePoint’s Clubhouse Stores, special product offers to coaches participating in RYZE events, on-campus activation and integration across RYZE HOOPS social and digital channels.
SPALDING is the largest basketball equipment brand in the world. Since its founding in 1876, the American heritage brand has remained one of the most recognized brands driving basketball culture today.
“We could not be more excited about our new partnership with RYZE HOOPS,” said Peter Latkovic, account manager, Spalding. “RYZE attracts the top young players in the country, and we’re proud that the TF-1000 Precision is the ball that will help them perform to the best of their ability.”
“For years we’ve been hosting America’s best high school boys and girls basketball players here at the LakePoint Champions Center,” said Dean Keener, SVP, LakePoint Sports. “It’s incredibly important that when they are playing in a RYZE event or camp, that they know they are playing with a Spalding ball, the best in the business.”
The partnership begins later this month with the RYZE HOOPS Tip-off Classic March 27-28, followed by the RYZE HOOPS Junior Jam April 2-3. In all, there are 6 major RYZE events in 2021, along with summer camps, leagues and special events.
About LakePoint Sports
LakePoint Sports, owner of RYZE HOOPS, is the premier youth sports destination in the country, serving athletes in more than 30 sports year-round, including baseball, basketball, volleyball, soccer, lacrosse, gymnastics and cheer. Based in the greater Atlanta area, the 1,300-acre LakePoint Sports campus features the 170,000-square-foot Champions Center with the world’s largest continuous wood floor where 12 full-court basketball games or 24 full-court volleyball games can play at once. Additionally, the campus includes eight Major League-sized baseball fields and three multi-use fields for soccer, lacrosse, rugby and football, as well as a 10-court beach volleyball pavilion and a three-lake wakeboarding park. LakePoint Sports is the flagship campus for Prep Baseball Report (PBR) and offers live streaming and video-on-demand capabilities, serving as the global testing site for PlaySight Interactive. For more information, visit LakePointSports.com.
SPALDING® is the largest basketball equipment brand in the world. Since its founding in 1876, the American heritage brand has remained one of the most recognized brands driving basketball culture today. SPALDING® is a sporting goods leader with high school, collegiate and professional partnerships. The SPALDING® trademark is owned by Russell Brands, LLC. For more information, visit www.spalding.com and the Spalding App.
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